pence

The name of the brand Pence does not refer to the typical fold of the trouser pocket, but to the plural of the English coin, the penny. It was on his way back from England, with a few pennies in his pocket, that Otello Zecchin decided to found, together with his lifelong partner, a clothing brand linked to denim, which he called Pence Jeans . We are in 1979 and, in a few years, Pence enters the Encyclopedia of denim, with very important figures, those who have made the history of this fabric. Dora Zecchin, who inherits the family brand, specializes in Communication Sciences and decides to change the name of the brand to Pence1979 Revived , indicating a true rebirth, a restyling that would take the brand even higher. With his brother Davide, he thought of highly successful capsule collections and, within ten years, relaunched the brand as one of the most interesting in the sector.
The success is also due to the excellent know-how that the manufacturing family (still owners of the brand today) has acquired thanks to the third-party manufacturing that it has carried out for very big names in Italian clothing. Naturally, today the company has moved from denim to a total look for the woman who loves casual style, but always with a touch of style and originality that makes it unique.

Pence new jeans collection

Our store presents you the Pence Una model from the new collection. It is a carrot fit model with a high waist, five zip pockets, which you can wear with a t-shirt or shirt tucked in at the waist, and a pair of sneakers, to face your day, divided between work and free time, in the best way! The comfortable fit makes this model particularly interesting for the warmer season.

Pence clothing

Even if jeans are a must-have, the new Pence clothing collection does not disappoint us at all: knitwear, shorts, skirts, jackets, dresses, trousers, tops, even coordinated for an effect that oscillates between casual and smart, for proposals to wear all day.

Modamica matches

On Modamica , you will find several brands that tastefully match Pence : think, for example, of Semicouture and Orciani accessories, for an impeccable daytime look.